Website · Scroll story
Provada, the story
Our own company told as one long scroll: a single field of particles becomes each service, the industries slide past, and our websites open full-screen.
Challenge
A company that does IT, cloud, security, AI and websites can easily read like a list. Visitors skim it and leave without a feeling for who we are.
Insight
Tell it as one story with one living material. The same particles become server racks, a cloud, a shield, a neural network and screens, so every service feels part of one company.
The experience
One field, twelve forms
60,000 particles gather into the name, then morph into a new form at each chapter as you scroll, and move away from your cursor.
Pinned chapters
The five services hold the screen one by one, the twelve industries slide past sideways, and each one opens a website made for it.
A window that opens
A small frame grows until it fills the screen, and our websites play inside it one after another.
Calm by default
Sound is off until you want it, motion follows your system settings, and phones get a lighter version.
Try it
Try it right here. It loads only when you ask, so the page stays light.
Process
- 01
Write
We wrote the story first, in plain words, and gave every chapter one idea.
- 02
Shape
Each idea became a particle form, tested until it read clearly in the middle of a morph.
- 03
Tune
The particles rest when a section covers them, so the page stays smooth on ordinary laptops.
Outcome
Live as our own flagship page, beside the classic site, which stays the main version.
Credits
- Concept, design and development: Provada Labs
- Content: written by the studio, sample copy only
- Artwork: generated in the browser; no stock images